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The SWOT analysis of Urban Outfitters just underlines this fact.
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It leads to a 2X2 matrix – also known as SWOT Matrix. The SWOT Analysis framework helps an organization to identify the internal strategic factors such as -strengths and weaknesses, & external strategic factors such as - opportunities and threats. SWOT analysis a highly interactive process and requires effective coordination among various departments within the firm such as – marketing, finance, operations, management information systems and strategic planning. Urban Outfitters maintains its dominant position in market by critically analyzing and reviewing the SWOT analysis. The Urban Outfitters is one of the leading organizatations in its industry.
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It is an important technique to evalauate the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Urban Outfitters is facing in its current business environment. Read on to discover which species of retail shopper you are.SWOT analysis is a vital strategic planning tool that can be used by Urban Outfitters managers to do a situational analysis of the company. But Goodall never leveraged her research into selling $40 studded iPhone covers or $300 floaty dresses.
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Urban Outfitters' "upscale homeless" customers are people who rent rather than live on the street, Anthropologie shoppers are "the customer you want to have at a dinner table," and Free People consumers travel "every spring to festivals, Coachella and Wanderlust being her favorite."Īt a September meeting with analysts, Sue Otto, an executive director at Urban Outfitters, joked that after 31 years studying customers of the brand, she may ultimately rack up more experience than Jane Goodall, the famed anthropologist who researched chimpanzees for 50 years. While shoppers at its stores, which include Anthropologie and Free People, may not have heard themselves being described this way, investors and Wall Street analysts are quite familiar with the company's hilariously specific descriptions of its core consumer. And a huge portion of the company's $2.8 billion in annual sales comes from the "upscale homeless."Īt least that's how the management at Urban Outfitters views some of its core customers. So is the girl who has not yet realized that quirky is sexy. Anyone who has a band is an Urban Outfitters customer.